... a unique downloadable seminar from Nick Williams and Niki Hignett.
The purpose of this downloadable online seminar is to teach you all of the
essential skills you’ll need to get started as an information packager
AND make your very first £2000 selling information products.
... if so, then this downloadable online seminar is for you!
Over the past five years, Niki and I have built a successful information based
business that enables me to positively impact the lives of hundreds of people,
all over the globe, without having to so much as pick up the telephone.
During this time my quality of life, and my income, have been greatly enhanced
because I’ve discovered how to create, and market, information based products
that beautifully encapsulate my knowledge and expertise.
... our products help people to create specific results in their lives,
and generate ongoing cash-flow for me, while I work on developing new products,
improving my business, or just relaxing.
Over the last 12 months, Niki and I have been working to pinpoint the specific
factors that have enabled us to create the successes we’ve achieved thus
far, so that we can strip away all of the hype and babble, and teach YOU to
begin doing what we’ve already done.
We’ve designed this online seminar to teach you seven key areas of knowledge.
... each module (or pillar) is an essential ‘piece of the puzzle’,
and we believe that all seven pillars must be present for an information
business to be successful.
In the seven modules of the course, we put each of the seven pillars under
the microscope, and explain, in Plain English -
... plus we give you a comprehensive action plan that you can use to
keep yourself on-track as you build your information business.
THE FUNDIMENTALS: THE MINDSET OF AN INFOPRENEUR
In the introductory section we strip away the hype and half-truths, and give
you a vision for what it really means to be an infopreneur.
We explain what an infopreneur is, what an infopreneur does, and most
importantly, how an infopreneur thinks differently to the average author,
coach, speaker and business owner.
After studying this section you’ll make an important shift in your
thinking, and you’ll be ready to master the practical skills we cover
in the remainder of the course...
PILLAR 1: RESULTS
Your customers are really only interested in one thing: and that’s
RESULTS.
... the first step toward becoming a successful infopreneur is to get very
clear about which in-demand, tangible, and specific outcomes you can consistently
help your clients to achieve.
By the end of the first part of the course, you’ll have developed a
number of compelling statements that describe the results you’re
consistently able to deliver to your target audience.
This process involves –
- ‘Auditing’ your passions.
- Examining your unique areas of competence and excellence.
- Uncovering the ‘triggers’ that cause customers to seek
you out.
- ... and more.
... then, we’ll use this information to ‘hone in’ on your
ideal niche market, and define the specific outcomes that you’ll
provide to this audience.
Our goal is that, by the end of the first part of this course, you’ll
beable to explicitly state the tangible differences that studying
and acting upon your information products will produce in people’s lives.
Remember: if your offering does not instantly register in the minds of your
potential customers as relevant and exciting, then your business
will probably suffer from poor sales - or worse - many infopreneurs have ended
up with their reputation in tatters when their products fail to deliver the
promised results.
We’ve proved that it’s not necessary to make a whole raft of
ridiculous claims in order to be a successful information packager.
On the contrary, even if your claims are relatively modest - provided you
keep your promises and deliver the outcomes your customers expect - you’ll
be successful and you’ll also retain your integrity.
PILLAR 2: EXPERTISE
People want to learn from experts, not from ‘dabblers’... But
how comfortable do YOU feel referring to yourself as an expert?
By the end of the second part of this course you will –
- Understand the importance of establishing yourself as an expert in your
niche.
- Develop a number of compelling ‘expert claims’ based on your
current level of expertise (whatever that may be).
- Understand how to build YOUR credibility and visibility.
- Have created a written plan for developing your ‘expert platform’
in the future.
In my coaching practice, I come across many skilled individuals who have
valuable knowledge to share, and rich experiences that others could benefit
from, but they resist the idea that they could ever call themselves an “expert”.
... I'm here to tell you that you don't need four best-selling books, a Ph.D,
and a regular slot on daytime television to call yourself an expert!
I’ll show you how to position yourself in a way that’s congruent
with your abilities, and fully grounded in the specific results that you’re
able to create. After you've put these skills into practice, you'll start
to gain new levels of visibility, and naturally become the ‘go to’
person in your niche.
Also, I’ll teach you how to strike a balance between underselling and
overselling your expertise, so that you can present yourself in a way that
is authentic and truthful, but at the same time, compelling and exciting.
Missing this step has spelled disaster for many an infopreneur; either because
they’ve ended up languishing invisibly in the market place, or their
expertise gets called into question so frequently that they end up losing
credibility.
We’ll teach you how to develop an ‘expert platform’ that
will give you short term momentum AND a foundation to build upon in the future.
PILLAR 3: TEACHING
It's one thing to have information, knowledge and expertise that can make
a difference in people's lives, but it's quite another skill to create an
educational experience that consistently creates those same results
for your clients (even if you never meet them face to face).
By the end of this part of the course you’ll understand the critical
role that teaching plays in helping your customers to achieve the results
that your information products promise.
In particular, you’ll understand –
- The ‘think student’ principle.
- The central role that editing plays in the teaching process.
- ... and you’ll also learn a number of practical teaching skills.
Over the past couple of years I’ve been personally mentored by one
of the world's most prominent experts in teaching and learning - Rick Thorn.
... Rick has taught me a product development process which ensures that every
offering I create ‘does exactly what it says on the tin'. It's difficult
to overstate just how vital this skill has been to my success, and now, I’m
ready to teach you how to create products that are superior to 99%
of infoproducts on the market today.
Remember: trust is hard to gain, and easy to loose. If you fail to create
education that delivers, your customers might buy your products once,
but you'll struggle to build long-term relationships with them.
However, if you get it right you'll create a legion of supporters,
and also, a great word-of-mouth buzz around your message!
PILLAR 4: PRODUCTS
After you’ve produced high-quality educational content to offer to
your customers, the next step is to transform the materials you’ve developed
into a fully fledged information product.
We’ll show you how your information products should be packaged in
order to provide the best learning experience for your students (e-books are
often not the best option) - we’ll explain how they should be priced
for greatest profitability, and how they should be marketed to draw attention
to the explicit benefits they’re designed to produce.
... by the end of this section you’ll understand the pros and cons
of no less than ten different product packaging formats...
Then, we’ll show you how the most profitable information based businesses
are structured, and teach you how to develop a portfolio of
products for your business that fit together to create an educational ‘jigsaw
puzzle’ that your customers will feel compelled to explore and complete.
PILLAR 5: SALES
As an infopreneur, your mission is to get YOUR first-rate information products
into the hands of as many customers as possible - but what if you don’t
have the necessary salesmanship skills to help your potential customers overcome
their natural buying resistance?
... in this section of the course we invite you to embrace your role as “sales
ambassador” for your products and services!
You’ll learn how to take visitors to your website on ‘a journey’
from being a prospect (or prospective customer) to being a paying
customer, all without compromising your integrity, resorting to hype,
or making anyone feel uncomfortable!
In particular, by the end of this part of the course you’ll understand
the fundamentals of sales copywriting, including –
- The five pillars of effective salesmanship.
- The six tools of persuasion.
... and you’ll also learn the three most critical sales skills,
which are:
- How to write powerful headlines.
- How to develop compelling product names.
- How to craft persuasive sales letters.
Remember: if your sales materials don’t describe your products &
services in a compelling enough way, your potential customers will find it
difficult to justify reaching for their credit cards. Equally, if your sales
materials over exaggerate the benefits that your products offer, the result
will be unhappy customers!
PILLAR 6: SYSTEMS
Did you know that most business websites aren’t even fit for purpose?
... in this part of the course we’ll give you extremely detailed instructions
for creating a website that fully supports and promotes your business.
We’ll take you ‘back to basics’ and show you why the primary
function of your website should be - “to transform cold visitors
to your website, into delighted customers of your products and services
(as efficiently as possible)”.
... from the moment a brand new user sets foot on your homepage, your website
(and all of its related systems) should take this potential buyer by the hand,
and gradually lead them through a process that results in them becoming a
customer, and ultimately, a loyal repeat client, who buys from you on a regular
basis.
We’ll show you how to -
- COMMAND ATTENTION: ... you’ll learn how to structure
your website so that it grabs the full attention of your visitors
and clearly demonstrates to them that you understand their concerns, challenges
and opportunities. We’ll give you detailed recommendations (and a
set of exercises) that will help you structure your website so that it creates
a strong initial reaction in the mind of your visitors, and keeps them glued
to the page.
- BUILD YOUR AUDIENCE: ... we’ll show you how to
design, create and promote a ‘website incentive’ (or freebie)
that will enable you to capture the personal contact information of the
visitors who come to your site. This part of the process is critical because
it’s a major factor that influences how quickly your audience grows.
We explain why creating a first-rate incentive can double, triple, or even
quadruple the long term profitability of your business, and teach you a
simple process for improving the ability of your website to capture new
prospects.
- KEEP IN TOUCH: ... we’ll teach you how to communicate
with your audience of prospective customers (over a period of weeks and
months) to gradually develop the sense of credibility, trust and connection
that your customers need to feel before they’ll be willing
to buy from you. We’ll explore the menu of options you have at your
disposal, and show you how to plan, design, and deliver an automated
sequence of communications that will get your prospects reaching for their
credit cards (without you having to lift a finger!).
- GENERATE SALES: ... As you’re communicating with
your audience, many of them will hop over to your website eager to learn
more about your products and services. We’ll show you how to use your
website to present a compelling case for your offerings; which means
explaining (using compelling salesmanship) the benefits and outcomes that
they’ll receive when they purchace... In particular, we explain the
exact process you need to follow to overcome their objections, build
their desire – and finally – take their orders.
- AUTOMATE THE ADMINISTRATION: ... when a customer is ready
to buy, it’s time for the software of your website to leap into action
and handle as much of the remaining grunt-work as possible. In this section,
we explain the various administrative functions that your website needs
to fulfil, so that you don’t get swamped with paperwork as your business
grows. We describe how these different functions ‘piece together’,
and offer a number of recommendations for online services you can use to
get started as quickly, easily and cheaply as possible.
PILLAR 7: MARKETING
Of course, everything we’ve described above is no use whatsoever if
nobody ever visits your website! In the last section of the course, we’ll
pop the final piece of the jigsaw puzzle into place, and show you how to create
multiple strands of marketing that will generate a continuous flow of hot
new prospective buyers to your website.
In particular, we’ll be describing no less than eighteen of
the most powerful traffic generation strategies, we’ll show you how
to ‘cherry pick’ the most appropriate options, and how to combine
them together to create a portfolio that’s tailor made for your
business.
Here are just a handful of the areas we cover -
- Google, and Pay Per Click Marketing.
- Search Engine Optimisation.
- Sponsorship, referrals, endorsements and PR.
- Joint ventures and affiliate partnerships.
- Direct response media and paid advertising.
- ... and many more.
... then, within minutes, you’ll have all of the detailed, no-nonsense,
information that you need to create an information based business and generate
your first £2000 from infoproducts.